In the fall of 2025, I packed my things and set off on a three-month road trip across Europe, driving all the way from Estonia to Spain. The main goal was to spend as much time as possible exploring Spain’s hidden gems and eventually walk the Camino del Norte. There were mountains, incredible nature, little villages, beautiful roads and plenty of moments worth remembering. Picos de Europa, in particular, completely blew my mind.
Naturally, I wanted to share some of these experiences with friends and family back home. They wanted to know where I was, what I was doing and what kind of places I was discovering. So, like many travelers, I turned to Google Photos and created a shared album.
Problem solved, right?Not quite.
People could see my photos. They could see dramatic mountain landscapes, beautiful villages and all the cool places I was visiting. But they had absolutely no context. It was essentially a folder full of photos, not a story of my travels. And I wanted something more.
I wanted to share the journey, not just the pictures. I wanted people to understand where I was, what I was experiencing and what was happening along the way.
That was the beginning of Wentfar.
The problem with keeping travel memories
The more I travel, the more I realize how quickly experiences start blending together. I’ve visited so many places, seen incredible landscapes, met interesting people and collected countless little memories along the way. But ask me about a specific trip from a couple of years ago, and I might need a moment to piece everything together.
Was that beautiful mountain village in Spain or somewhere else? Which road trip was that photo from? What was the name of that little restaurant we stumbled upon? You get the idea.
Our phones are full of travel photos, but how often do we actually go back and revisit them? And when we do, how much of the original experience can we still remember? A photo can show you what a place looked like. But it doesn’t necessarily remind you how you got there, what happened that day or why that particular moment was special.
I started thinking that there should be a better way to keep all these memories together. Not just another place to store photos, but somewhere to build a collection of your travels over the years. A place where you can look back at your adventures and remember the stories behind them.
Because, at the end of the day, the places are only part of the experience.
Cudillero 🇪🇸
Why existing travel apps weren’t quite what I needed
The Google Photos experience was one part of the problem. But it wasn’t the only thing I wanted to improve about how I traveled. I also found myself jumping between different apps for everyday travel tasks.
One app for converting currencies, another for tracking expenses, and others for keeping things organized. None of these tools were necessarily bad. They just weren’t connected in the way I wanted.
And I started wondering: what if there was one travel app that brought more of these experiences together? Something that could help you document your trips, keep your memories, share your adventures and make some of the practical parts of traveling easier.
I wasn’t looking to replace every app a traveler uses. I simply wanted a more convenient way to manage the things that are part of the travel experience. More importantly, I wanted to build something I’d genuinely enjoy using myself.
From a travel frustration to building Wentfar
I started experimenting with AI and building a prototype. It’s pretty amazing how much easier, faster and more affordable app development has become with AI tools. You no longer necessarily need a large development team or years of experience to start turning an idea into something real.
But here’s something I didn’t fully appreciate before starting: building an app involves an incredible number of decisions. It’s not just about deciding what features you want and making them work.
You need to think about the user experience, how different parts of the product connect, what information people should be able to save, how everything should be organized and how the whole thing should feel when someone actually uses it.
And somewhere along the way, I realized that Wentfar was turning into quite a complex product. Oops.
I initially just wanted to create something useful that solved a few problems I had experienced myself. But the more I thought about the possibilities, the more I wanted to bring together. I wanted to create a lot of value for travelers without making the experience unnecessarily complicated.
That balance is something I’m still working on.
What is Wentfar?
At its heart, Wentfar is a travel companion that helps you remember and share all the special moments you encounter along the way. I see it as a place where your travels can live beyond the actual trip.
Instead of having memories scattered across photo albums, notes and different apps, the idea is to bring your travel experiences together in one place.
Here are a few things I want Wentfar to help with:
Keep your travel memories in one place
Every trip has its own story. The places you visit, the photos you take, the little discoveries and the experiences you don’t want to forget. Wentfar is designed to give you a place to collect these memories and build up your personal travel history.
Imagine being able to look back at all your past trips, revisit places you’ve been and remember the experiences that made each journey special.
Share your travels with friends and family
Traveling for weeks or months is exciting, but people back home don’t always get to experience much of it with you. Sending random photos through messaging apps or sharing a link to a photo album doesn’t always tell the full story.
I want Wentfar to make it easier to bring people along on your journey, giving them a better picture of where you’ve been and what you’ve experienced.
Make everyday travel a little easier
Traveling is about discovering new places and having experiences, but there are also plenty of practical things to take care of. Managing expenses, converting currencies and keeping track of trip details are all part of the experience.
I want Wentfar to bring useful travel tools together so you spend less time jumping between apps and more time enjoying the actual trip.
Who am I building Wentfar for?
I’m building Wentfar with travelers in mind. And not just people who take a two-week holiday once a year. I think it can be particularly useful for people who spend a lot of time exploring the world.
Backpackers and long-term travelers
When you’re constantly moving between destinations, there’s a lot to remember. After several months on the road, having somewhere to keep all your experiences together becomes particularly valuable.
Digital nomads
When traveling and working remotely becomes part of your everyday life, you tend to collect a lot of experiences along the way. Having a place to document your travels and keep track of the practical details can make life a little easier.
Solo travelers
Solo travel comes with plenty of unforgettable moments. But sometimes you also want to share those moments with someone back home. Wentfar aims to make that easier.
Anyone who loves traveling and collecting memories
You don’t need to be a full-time traveler or digital nomad. Even if you take a few trips every year, having a personal collection of your adventures is something you might appreciate years down the road.
Building Wentfar is an ongoing journey
One thing I’ve learned throughout this process is that building a product is very different from simply having an idea. You start with a problem you want to solve, but the actual product evolves as you explore different possibilities, make decisions and figure out what works.
AI has made it possible to experiment with ideas that might have previously stayed just that: ideas. But it doesn’t remove the need to think carefully about what you’re building and, more importantly, why you’re building it.
I’m also learning that getting a product out there is only one part of the journey. You need to find the people who might benefit from it, listen to their feedback, keep improving and figure out how to reach the right audience.
That’s something I’m actively working on, too. I’m sharing the building journey, connecting with other founders and travelers, and putting more focus on growing Wentfar through content and SEO.
Ultimately, I don’t want to build an app just for the sake of having an app. I want to create something people genuinely enjoy using and come back to whenever they travel. And I know there’s still plenty to learn and improve along the way.
What’s next for Wentfar?
My vision is quite simple: I want Wentfar to become a travel companion that people enjoy having with them on their adventures. A place to document your trips, keep your memories, share your experiences and make traveling a little easier.
I also want to keep listening to other travelers. Everyone travels differently, and I’m sure there are plenty of problems and ideas I haven’t even thought about yet. That’s one of the exciting parts of building something: you start with your own experience, but the product can eventually become something much bigger when other people get involved.
If you’ve ever struggled with keeping your travel memories organized, sharing your adventures with people back home or managing all the little things that come with traveling, I’d love to hear about it.
After all, Wentfar started because I wanted to solve a problem I had myself. And I’d love for it to solve a few problems for you, too.
Ready to make more of your travel memories?
Whether you’re planning your next backpacking adventure, heading off on a road trip or exploring the world as a digital nomad, your experiences deserve more than a forgotten folder of photos.
Wentfar is being built to help you remember the places you’ve been, the moments you’ve collected and the stories behind them.
Your travels are worth remembering. Let’s make sure you do.
Explore Wentfar at wentfar.com
